How do we publish consistently without it reading like a machine wrote it?
Editorial themes you approve, a calendar you control, drafting from your own facts and voice, a review gate before anything is published, and results you can read. Running today for a client whose articles are live and reading well, at a drafting cost most businesses would not believe.
Set up A$3,800 fixed, including your themes, your brief and the first month. Then A$680 a month for six articles, or A$1,100 for twelve. Model costs included.
A publishing operation you own: approved themes, a queue, a calendar, review and publishing controls, and a results page.
Twenty articles live for a client, publishing unattended every five days. The first sixteen cost A$4.29 in total to draft.
What it is
The engine is not a writing tool. It is a governed operation: nothing is written until a theme is approved and nothing is published until a review gate passes, and the client’s own brief outranks any idea we generate. The writer is told what each theme means, who reads it, what evidence is expected and what to leave out.
Your voice and your facts are the moat. The engine reads them; it does not invent them. Where a fact is not yours and not sourced, it does not appear. House style is enforced in code before anything is recorded, which is why a reader cannot tell which sentences were drafted by a machine, because all of them were reviewed by a person.
This is for you if
- You know publishing matters and it never happens
- You have opinions and facts worth publishing and no time to write them
- You want to approve what goes out without writing it
Not for you if
- You want volume for its own sake
- You want to publish claims you cannot support
- You do not want to spend one hour a month reviewing what carries your name
How it runs
- 1 · week 1
Themes
Three or four editorial themes drafted from a conversation with you, each with audience, promise, inclusion and exclusion guidance. You approve them one at a time.
- 2 · week 1 to 2
Queue
Ideas commissioned under the themes, your brief first, target mix set.
- 3 · every 5 days
Run
Draft, house style, review gate, publish to your site, results recorded. Unattended once you switch it on.
- 4 · monthly
Read
The results page: what went out, what it cost, what it did, and the next month’s mix.
In writing, before we start
Three sentences that hold on every engagement. They are the method, written as promises.
The measure, the budget cap and the point at which we stop are set in the written scope before anything is billed. Nothing moves the goalposts afterwards.
Everything we build runs in your accounts and is yours: code, configuration, documentation and measurements. We hand over; there is no dependency on us.
If the pilot does not hit the measure we agreed first, we keep working at no further cost until it does, or we stop and say so in writing. You will not be sold the next step by the first one.
What you receive
Questions
Who writes it?
The engine drafts from your approved themes and your facts. A review gate passes or holds every piece, and you set how strict that gate is per channel. You can edit any article in your own words.
Where does it publish?
To your own website through your content system, filed under categories you named. Nothing lives only with us.
Can it read like us?
It is told your voice and your constraints for every theme, and the review gate catches what does not fit. The pieces our client publishes are read as hers, because the facts and the brief are hers.
What should your business be saying every fortnight?
Tell us the three things you find yourself explaining to every customer. Those are your first themes.